New Balance

As part of the “Empowering Change” series for Front Office Sports – presented by New Balance, our goal in affiliation with ThePostGame was to authentically showcase individuals running in the New York City Marathon, inspiring others through their personal stories. Despite challenges in distilling these narratives, the project resulted in powerful videos that resonated with the audience. The client expressed satisfaction, highlighting the success in communicating the spirit of the runners and the series’ empowering theme. The project achieved its goal of inspiring positive change through impactful storytelling.

Brief

The direction from ThePostGame and New Balance project was clear—they sought a storytelling-style video series that intimately captured the struggles and triumphs of specific athletes participating in the New York City Marathon. Their emphasis on storytelling guided our approach, focusing on narrative elements that would resonate with viewers and inspire a sense of connection and motivation.

Location

New York, NY

Industry

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Executive Chefs NYC

Fujikura

Alan Walker

JLo / TELYKast